Welcome to the Hive, Naamly.
Raj, we just finished a run with Forever Fierce, a company selling into independent gym owners with no repeatable pipeline. Naamly is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US training gym mapped, the 10,000 that look like Aion Training, Breakaway Fitness and Revive and Thrive Strength, and three campaigns we'd run for Naamly in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Naamly.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Forever Fierce: referral roulette to 20 to 25 meetings a month.
Sells merch programs to CrossFit gym owners. Referrals had dried up and paid ads never paid back. We mapped 1,900 gyms across eight metros, tracked gym size, rebrand activity and Instagram velocity, reframed the pitch around resellable merch, and booked 125 meetings in four months. Same shape as Forever Fierce: a public directory of buyers, a purchase triggered by a specific pain point, and a founder-led sales team that needs pipeline now.
BuzzLead used smart data-scraping to find the biggest gyms in cities and helped us reshape our offer. Now we get 25+ qualified leads monthly, generating $75k+ in revenue, including a recent $20k client.Matt Albrizio, Founder, Forever Fierce
What could be sweeter than 6,200 to 8,300 more of your best customers?
You already have the dream ones: the training gyms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 6,200 to 8,300 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Aion TrainingSaves $6,562/year and cut attrition from 11% to 3%
- Breakaway FitnessAdds value and accountability efficiently, effectively, economically
- Revive and Thrive StrengthSaved 2.5 hours on one task using Naamly
Every cell is a training gym.
Every US gym and fitness studio shows up in Google Maps listings with an owner name, location and review history. We build the list from that, enrich the buyer titles, and time the sends to new-location openings, hiring posts and review spikes.
You're the first supplier that comes to mind.
We'll actively monitor all 41,556 US fitness and recreational sports centers and reach out when the right signal shows up, so Naamly is the first name a gym owner thinks of when member management comes up.
- New location openingState business filings and new Google Maps listings show expansion into a second site.
- Negative reviews about billing or schedulingRecent 1-star Google reviews mentioning double charges or no-show fees flag a broken back office.
- General manager or front-desk hire postedIndeed and ZipRecruiter postings for GM or membership coordinator show growth pains needing software.
- Ownership change or first-time franchise openingState LLC filings and franchise disclosure documents flag new owners buying their first system.
- New app or member-portal announcementInstagram or Facebook posts about a new check-in app show a gym mid-switch and comparing vendors.
- Class schedule expansionPublic class calendars adding new time slots or coaches show a gym scaling past spreadsheets.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps listings, state business filings, and public class schedules. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Raj, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.